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Nursing News: Scholarships Help End the Nursing Shortage

Written by LeAnn Thieman, CSP, January 8th, 2013

The Johnson & Johnson Campaign for Nursing’s Future began in 2002 and has had a tremendous impact in helping to ease the nursing shortage. Campaign leaders recognized their efforts would have a greater impact if prospective nurses could afford nursing school. To assist them, the campaign worked with healthcare partners throughout the United States to raise more than $19 million for undergraduate scholarships, nurse educator fellowships and nursing school grants.

To celebrate its 10th anniversary and thank RNs for their contributions to the nursing profession, the campaign created a digital mosaic featuring photos of nearly 10,000 RNs. For each photo submitted, the campaign donated $1 ($2 per photo submitted at the National Student Nurses Association’s national convention) to the scholarship fund of the Foundation of the NSNA. Donations totaled $12,500.

As demand for nursing education increases, so does the need for more nursing faculty. The campaign has responded by pouring resources into programs to recruit and retain nursing faculty including a TV advertisement showing the same nurse in several critical healthcare situations in different states, showing how they touch patients through all the students they teach.

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