Nurse Recruitment Tool: The Rose Bowl Parade!

Written by LeAnn Thieman, CSP, February 28th, 2013

Sally Bixby, RN, MS, CNOR, was the first nurse—and the second woman—in history to serve as president of the Tournament of Roses, a 100 year old celebration of flowers and football in California on the first day of every year. Bixby’s presidency inspired area nurses to create a float to thank nurses for the work they do, educate the public about the role of nurses in health care, and encourage more people to join our profession. They plan to provide nursing scholarships with funds raised beyond what was needed for the float.

Bixby, who appeared in the parade riding a 1940’s era glamour car with her husband, and the nurse-themed float, drew considerable attention. Every year, 70 million viewers from 200 countries tune in to watch the Rose Parade. It is the third most watched television event in the country.

The nurses float, called “A Healing Place”, featured words inscribed on its base such as caring, commitment, compassion, confidence, conscientiousness, and intelligence. Ten nurses representing diverse backgrounds and disciplines rode the float.

What a great way to call attention to our great profession, and a great way to recruit nurses!

To learn more about nurse recruitment and nurse retention strategies, and how to increase work life balance for nurses and healthcare professionals, go to SelfCare for HealthCare. CONTACT ME DIRECTLY to talk about customizing this powerful program for your employees.

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