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Nurse Recruitment: Hire More Gen Xers!

Written by LeAnn Thieman, CSP, August 11th, 2016

Are you wondering where to look next in your nurse recruitment efforts? Many projections say millennials, Generation Y, will soon make up nearly three-quarters of the U.S. workforce. New research, however, suggests that employers would be wise to focus more on Generation X and the many assets they bring to the workplace.

gen x nurse recruitmentContrary to their mistaken reputations, Gen Xers, those born between 1965 1980, are the most engaged employees in today’s workforce. Indeed, 52% of the 1,070 executives responding to the recent global poll said so, compared to 23% saying they see Boomers as the most invested in their jobs, and another 23% feeling that way about Gen Y workers.

So what can employers offer to recruit and retain these hard workers? According to the survey, feeling they have the ability to make a difference in the organization was most important to 39% of Gen X-age employees. That figure is more than double the number of respondents citing job stability (16%) or development opportunities (15%) as what matters most.

In terms of retention, 41% said experiencing a sense of pride in their work was what kept Gen Xers in their current jobs, with 24% valuing financial stability and 23% prizing company culture above all else.

To learn how to recruit and retain nurses, visit SelfCare for HealthCareContact me today to discuss implementing this powerful program at your facility.

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