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Posts from June, 2011

Johnson & Johnson Helps Nurses Yet Again

Written by LeAnn Thieman, CSP, June 28th, 2011

Johnson and Johnson’s Campaign for Nursing’s Future website and efforts have done more than any other organization to increase awareness and recruitment into the field of nursing.

A recent YouTube video highlighting pediatric nurses is tremendously moving.

In the month since it was posted on YouTube, the video has received nearly 500,000 views, hundreds of votes, of which not a single one is a “dislike.” click here

Begun in 2002, when nursing faced shortages, Johnson & Johnson’s “Discover Nursing” campaign has so far committed $50 million to boost recruitment and improve nursing’s image which included commercials broadcast during the Salt Lake City Winter Olympics.

The campaign website, DiscoverNursing.com, has received 2.5 million unique visitors and 47,000 subscriptions to its “Nursing Notes” newsletter.

We owe a debt of gratitude to Johnson and Johnson.

Keep Your Nurses Healthy…and Retain Them

Written by LeAnn Thieman, CSP, June 23rd, 2011

Visiting hospitals and doing recruitment and retention events has taught me a lot about how to retain staff. Those organizations that provide employee wellness programs have less turnover, healthier staff, and lower costs.

2009 Mercer study reports 34% of companies with 500 employees or more offer healthcare onsite or near their facility. As a result, workers maintain better overall health, and each company sees an increase in productivity with a decrease in healthcare costs.

The American Journal for Preventative Medicine reports that employers can see a return of $3 to $6 for each dollar spent over two to five years on employee health strategies.

Employee health screening show that disease management is working. The employees’ cholesterol levels are down, blood sugar levels in diabetics improve and employees are healthier overall. There is also a reduction in the overall cost for providing employee health care. Some report a 20 percent reduction in overall health insurance costs per employee.

Do you have an employee wellness program at your facility? How can you add or improve it to care for your staff and retain them?

To learn more about how to care for, recruit, and retain your staff, contact me.